Why do I see lots of ad requests, but a low fill rate?

This means that the requests come from countries where our advertisers do not want to show ads.

How can I increase fill rate?

Try increasing the amount of traffic you get from the following territories: US, UK, Germany, Australia, France, Nordics, Benelux and SEA.

We recommend keeping our tags live for an initial period of about 4 weeks. This will enable us to gradually increase and optimize your fill rate.